We recently co-led a workshop at Toronto Climate Week, where we explored how businesses of all sizes can communicate sustainability without greenwashing. For small and medium-sized enterprises (SMEs), this topic is especially important. Even companies with simple operations can face reputational risk if environmental claims are overstated or misleading. With Canada’s new anti-greenwashing provisions under Bill C-59, environmental or climate-related claims must be accurate and

Greenwashing isn’t just a buzzword anymore—it’s a real risk for businesses making environmental claims. With growing consumer awareness...

What is Bill C-59? With the introduction of Bill C-59, Canada has amended Section 74.01 of the Competition Act to combat greenwashing and...

Since the adoption of the Paris Agreement in 2015, an unprecedented number of net zero commitments have been made by corporations and...