Greenwashing Risk Management & Claims Governance

 

Move from Fixing Claims to Controlling Claims Across your Organization.

 

​​Under Bill C-59, risk isn’t limited to a single webpage — it arises when different teams make sustainability statements without shared rules, evidence standards, or oversight. This engagement puts those controls in place, so your organization can make defensible claims consistently and confidently.

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What's Included?

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1. Organization-Wide Claims Inventory (High Level)

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We identify where public facing sustainability claims appear across the business, such as:

• Website sections

• Marketing assets (brochures, advertisements, social media posts, etc.)

• ESG or sustainability reports

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This is a high-level mapping exercise — not a line-by-line rewrite — to understand where claims appear and where risk could emerge.​

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2. Internal Greenwashing Risk Guidance (Playbook)

 

A short internal document that:

• Explains greenwashing risk in plain language

• Describes process for substantiating, documenting, and communicating new claims

• Clarifies roles and approval pathways

• Guides teams in marketing, sales, and leadership on what can be communicated

This reduces reliance on ad-hoc reviews and repeated external assessments.

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3. Leadership or Marketing Working Session

 

A facilitated session to:

• Walk through the framework and rules

• Align teams on roles and how claims decisions should be made

• Reduce uncertainty and internal debate

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What you Gain

 

By the end of this engagement, you’ll have:

• Clear internal rules for sustainability claims

• Defined evidence expectations

• Reduced reliance on one-off assessments

• Lower greenwashing risk over time

• Greater confidence across teams​

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Ready to Move from Claim Fixes to Claim Control?

 

If you’ve already improved individual claims — or want to avoid repeated reviews — this engagement provides the next level of protection.

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👉 Book a short call to confirm fit here.

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